1. Yes I do believe that brand communities like Harley Davidson result in greater involvement with the brand. The communities that are created as a result of a brand, have only the brand as their starter connection.
2. The elements of the Posse Ride that I think enhance the brand for the riders are the memberships, the passports required, the events/rallies dedicated to only the riders, and the lifestyle they all share in common.
3. I really don't think that Harley Davidson should get more involved in the ride. If it did, I believe that would take away from the experience for the riders. After all, two of the common characteristics riders share is a "rebellious" and "carefree" look on life. If they felt the rallies were being controlled too much by a company, they would most likely not participate anymore.
4. The Posse Ride was a great idea to help Harley Davidson involve itself with consumers as a brand. But besides that, I cannot think of other ways it could involve itself further without taking away from the experience the consumers cherish.
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