I found the Rose Pedal Cottage commercial very adhering to the gender roles stereotyped. All the colors in the commercial were bright spring colors that scream out "happy" and "girl." The girl had on a pink sweater and she had blonde hair.
Despite all the gender stereotypes in this commercial, I actually wouldn't change much about it.
The only small adjustments I would make would be to include a few other girls in the commercial to show that it is actually for entertainment purposes and demonstrate they are having fun. With only the small girl to show the toys, it is focused more on how to train your girls at a young age to do chores around the house.
I would also make sure to add a diverse group of girls, to represent the diversity in our country. Furthermore, I would get rid of the song playing in the background because of the lyrics.
I would not, however, go as far as to change all the colors around and add boys in the commercial. The commercial is targeting little girls and that is what sells. Almost all little girls are attracted to bright colors, like pink, and most little girls do not play with boys.
I was a little girl once, and I know that I would've loved to have the products advertised in the commercial. In fact, half of my toys revolved around chores; Examples were: miniature pink broom, pink apron, plastic pink utensils...etc. This never harmed me and it shouldn't harm the generations to come. It is a phase we all go through growing up. It does not shape who we become when we grow up, therefore, I do not see anything wrong with the commercial.
http://www.youtube.com/watch?v=qVgHrV9H-8k
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