Within the course of 11 weeks, we have covered a lot of interesting topics that arise from advertising. It is hard to pick and choose everything but here are a few things that really stayed with me.
One of the things we spent a lot of time discussing in class is stereotypes among advertising. Stereotypes that included ethnicity and gender. Before this class, I had not paid much attention to the stereotypes in ads. In fact, I thought there were no stereotypes in advertising. As it turns out, they still exist. However, I don't believe stereotypes in advertising is a bad thing. It helps ad agencies reach a broader group and deliver the message effectively. As long as the ad is not clearly offensive, stereotypes are okay.
Furthermore, I believe that technology is changing how advertising reaches people and that is exciting for me, being an advertisement major. Technology is renovating how we communicate and adjusting our lifestyles. For instance, Facebook and Instagram allows users to share statuses, check-ins, and pictures. This opens the door for advertising. Already most companies are creating twitter and Facebook accounts so they can be followed and reached by more consumers. This is a great example of companies adjusting to the internet and their consumers.
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