Clients, Campaigns, and Competition

It is no secret that advertisement and anything related to it is competitive. As some people call it, it is a "cut-throat" business. Competition is a key factor in advertising. Brands are competing with one another, but also agencies. After all, agencies cannot survive without the clients.

In a business field like advertising, agencies are crucial for the clients in terms of their success as well as their profits. But agencies are also very important for the advertising agents.

After doing some research of my own, two advertising agencies caught my interest; Grey advertising and Wieden + Kenney.

Grey advertising is a full-service agency, which means it does not limit itself to just advertising. It has 121 offices in 116 cities and 94 countries, including in New York, where head quarters is located, and in San Francisco. The clients range from Volkswagen, Coca-cola, Toshiba, Radioshack, Canon, and TJ-Max among many.

Some of its clients have been with them for a very long time, and others are relatively new to the agency. As we learned in class, agencies don't keep their clients forever. Surprisingly though, Canon has been a client of Grey's agency since 1976, making it one of its oldest clients they've kept through the years. Other companies were P&G that has been with this agency as early as 1956. Coca Cola adds to the clients list, since 2004.

Grey advertising has been a part of good campaigns like "Maxxinista", by TJ Maxx, and "Baby Talk" by E Trade.

Here is the TJ Maxx campaign:
www.youtube.com/watch?v=KKeXwbb0RX0

Wieden + Kennedy is another full-service integrated ad agency that had the privilege of ranking on the Top 12 agencies in 2012. It is an independent agency with offices located in Portland, N.Y., London, and Tokyo just to name a few.

The clients list includes: Chrysler, Coca-Cola, Converse, Facebook, Levy's, Nike, Old Spice, ABC, and ESPN. The clients vary, however, from location to location. New York had the least amount of clients.

Wieden + Kennedy is responsible for such campaigns like "Game on, World" by Nike and "Facebook Home" by Facebook.

Here is the "Game on, World" campaign:
www.youtube.com/watch?v=SjpYA95oxyA

In conclusion, advertising is a big world full of competition and decisions. As a future employee, you have to do your research and understand the different forms of advertisement agencies there are. You also have to keep an open mind. The two ad agencies I mentioned are, in my opinion, the top agencies to be a part of. But sometimes even smaller, less known agencies can contribute more experience and knowledge than you'd expect.