Advertising the 1960s

I have never watched Mad Men or even knew what the show was about. But after a little research, I discovered it is a series that first came out in 2007 and it is a good representation of advertising in the 1960s.

The 1960s is said to be the "creative revolution" for advertising. Many things occurred during this period of time that took the world by surprise.

Bill Bernbach, a Jewish staff member of Grey Advertising at the time, started an advertising agency of his own along with other Jewish coworkers. His agency named Doyle Dane Bernbach began in 1949 but it didn't start taking off until the 60s. Bernbach's unusual idea to combine art directors with copywriters proved to be a success. This created competition among the advertising world.

Leo Burnett is another influential man of the 1960s worth mentioning. Burnett created his own ad agency at age 44. He believed in simplicity and adding humor to advertising. He is responsible for branding Tony the Tiger, the Pillsbury Dough Boy, and the Marlboro Cowboy.

Besides important men making a difference for advertising in the 60s, there was also campaigns that forever changed the world. For example, the campaign of Clairol. Clairol made it possible for women to have access to hair dye in the comfort of their homes. No longer did they have to make it public, by visiting hair salons.

To read more on other ways advertising was changed forever in the 1960s, you can click on this link:
http://historyofads.the-voice.com/the-creative-revolution

Here are a few 1960s' advertising pictures that I found interesting: